The heavily patterned interior includes mannequins with mirrors in place of heads. Marcel Wanders proudly announces the opening of Villa Moda Bahrain. Villa Moda is a m ultibrand luxury fashion store founded by Sheikh Majed, one of the driving forces behind fashion in the Middle East. For the interior design of Villa Moda, Marcel Wanders found inspiration in the traditional souk, creating a melting pot of cultures full of surprising details: “The souk is the ultimate marketplace, a concentration of innovation and tradition, diversity and intimacy. Lose yourself in labyrinth passages and find yourself anew. We designed Villa Moda Bahrain as an international Babel of fashion, in order to share instead of divide. Meet the people of the own streets; shake han ds and learn each other’s language.” The prestigious Condé Nast Traveller Innovatio n and Design Awards 2009 short listed Marcel Wanders for the interior design of the Villa Moda store in Bahrain in the Retail category.
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