Hilton Hotels Launches New Global Brand

Each Denizen Hotel will feature smart technology, rejuvenation hubs, and restaurants geared toward communal interaction.

What recession? Sure, certain design markets are slowing these days, but hospitality is not one. Launching today in Berlin, Hilton Hotels Corporation welcomes a new brand to the Hilton Family of Brands called Denizen Hotels. The label, which is touted as a global lifestyle line, will appear in the world’s most prevalent urban environments and cater to globally-conscious modern travelers.

The new Denizen label proposes a pleasurable environment suitable for business travel or personal getaway. Each hotel will feature smart technology, relaxation and rejuvenation hubs, and restaurants geared toward communal interaction. Harnessing the best in contemporary design, Hilton has secured top designers like Hall of Famers David Rockwell and Clodagh to shape in the look and feel of the Denizen collection.

“The term denizen literally means ‘citizen of the world,’” said Ross Klein, global head of Hilton’s Luxury & Lifestyle Brands division. “We created this new brand in homage to guests who desire and deserve the best hotel experiences, both on an emotional and functional level.”

Hilton launched Denizen Hotels at the International Hotel Investment Forum in Berlin with a pre-constructed vision of the brand experience by way of a shipping container. The preview allowed visitors to walk in and experience the space, which embodies the eclecticism and global design language of the label combined with the green thread of sustainability.

Plans for Denizen Hotel development are currently underway in Abu Dhabi, Austin, Beverly Hills, Buenos Aires, Cancun, Hollywood, Istanbul, Jerusalem, Las Vegas, London, Los Cabos, Miami, Montreal, Mumbai, New York City, Panama City, and Washington D.C.